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A Digital Marketing Strategy for Fashion For You
(2023)
This thesis report outlines the research and development process involved in formulating a digital marketing strategy for the Fashion For You case company which operates as a small-sized entity catering to both B2B (business to business) and B2C...
How to improve SEO of Laurea University of Applied Sciences and make Laurea known abroad?
(2021)
quantitative method through numeric data on Google Analytics and qualitative method through interviews with Laurea’s marketing manager and students to understand what factors needed to be improved in the SEO strategy. The results showed that quality content...

